GB WORKS WITH FILM STUDIOS TO MARKET THEIR BIG (AND SMALL) RELEASES – AND NETWORK AND STREAMING CLIENTS TO PROMOTE THEIR MOST POPULAR SERIES.
q&A with Angie
What do you love most about editing?
I get to put all the things I see and hear in my head onto a canvas. It's my vehicle for bringing my imagination to life.
What makes creating a trailer with GB unique?
The mix of brain power and creative energy. Our editors work pretty independently once the ball gets rolling - but before that, lots of ideas come from lots of people (from assistants to writers to musicians to designers to editors and creative directors). We take nothing off the table until the fat man sings.
What’s your process?
I have a constant soundtrack in my head, even when I’m not editing. I don’t think I realized that until I started cutting. So everything for me starts and ends with music and sound. And maybe whatever hits me in the shower that morning (no lie).
Describe a brainstorming session at GB.
We throw a lot of spaghetti. Sometimes while eating spaghetti. And even the stuff that slides to the floor often gets a second look. Case in point, a producer once trashed an idea (literally crumbled it and tossed it into a garbage can). But luckily a creative director retrieved it and read it. That idea went on to become an internationally acclaimed and award winning promo.